I created a minimalist brand identity for Ochaya, a modern matcha cafe that blends traditional Japanese elements with a fresh twist. Earthy tones and clean lines evoke a calming, high-quality experience, while bold, playful visuals bring a sense of energy and modernity. The design makes matcha feel both sophisticated and approachable, appealing to a younger, design-conscious audience who seeks a joyful, mindful escape in their busy lives.